"The Ronan Report" provides insight about the activities at the Western Maryland Health System in Cumberland, Maryland, and about the changes taking place in healthcare today from a CEO's perspective.

Thursday, March 13, 2014

Between Two Ferns (Warning: Contains Sensitive Material)

The other day, I saw that video that President Obama did with Zach Galiafianakis to promote his health care plan to young adults.  It was entitled "Between Two Ferns" and quite honestly, it was brilliant.  It was funny and I, for one, liked it.  The President has a big problem in not getting enough healthy young adults signing up for HIS health care plan (can't blame this one on W).  The Between Two Ferns clip has had millions of hits since it aired on Monday and the healthcare.gov website had over a 40% increase in traffic with nearly a million hits the day after the video aired.  (You can watch the video on theverge.com.)

Now, many are absolutely apoplectic over the decline of the Presidency as a result of this video.  Quite honestly, the traditional means of communication are a bit outmoded and when in desperate times one has to take desperate measures.  These are desperate times for the Affordable Care Act aka Obamacare, so whatever can be done to promote getting millennials to sign up for health care should have been done yesterday.  

As I have blogged before, the care delivery aspects of the Affordable Care Act are right on target; however, the insurance side of the ACA has been an unmitigated disaster.  So, borrowing on the success from Obama's election and re-election campaigns makes a great deal of sense under the circumstances.  Actually, I thought the healthcare.gov toll free number 800.318.2596 should have gotten a lot more play in the media based on the letters that equate to that number. I am not making this up and if you don't believe me call
800. F 1 U CK YO.  Now that's inappropriate and puts the President, the White House and his health care plan in a not so positive light.  The Obama White House is far too sharp to have let the telephone number slip by.  One could assume that it was designed as a message to the Republicans as they try to repeal the Affordable Care Act.  Nevertheless, there would have been far better ways to get that message out.  

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