"The Ronan Report" provides insight about the activities at the Western Maryland Health System in Cumberland, Maryland, and about the changes taking place in healthcare today from a CEO's perspective.

Monday, November 28, 2011

Corporate Responsibility

A few months ago, I wrote about how pleased I was with Delta Airlines based on travel to and from the Canadian Rockies.  Well, today I am not so pleased after reading a blog regarding their position to support the National Vaccine Information Center by running a NVIC ad on their flights. 
The last thing we need is for more people to opt out of getting vaccines and immunizations, especially children.  Both are the greatest wellness initiatives that we have in our arsenal to fight illness and disease.  The NVIC uses emotion, movie star endorsements and very little science in their anti- immunization campaign and less than concrete advice in their anti-vaccine campaign.   They recommend that one cover one’s mouth when coughing and to wash their hands, as both should be sufficient.  Tell that to a toddler or a parent where consistent availability of running water may not be an option.  One would think that a company with the size and reputation of Delta would have consulted experts on both sides and made a more informed decision.  I can’t believe that they could arrive at such a decision being armed with all of the facts or recognize the controversy and don’t take any position.

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