At WMHS, our leadership group is reading, "Credibility: How Leaders Gain and Lose It, Why People Demand It" by Kouzes and Posner. Recognizing that the average Fortune 500 CEO reads 24 management / leadership books per year and the average manager reads one per year, we have stepped up commitment to leadership development through the creation of the WMHS Leadership Institute. One area of focus is reading a book a quarter. We buy the book, distribute it to our supervisors, managers, directors and VPs and then hold book discussions usually based on two chapters in the book. The timing of this book is incredible with the horrific situation at Penn State. With credibility as the cornerstone for effective leadership, quite a few folks at PSU could have greatly benefited from this book. As the new leadership at Penn State begins to form and address the many challenges ahead, they may want to start with reading this book and taking to heart the acronyms DWYSYWD (Do What You Say You Will Do) and DWWSWWD (We Say We Will), as both drive superior employee performance.